THE SOLOPRENEUR START-UP SYSTEM
on What You’re Building
Before you waste any more time, money, and mental energy on your business.
Business doesn’t have to feel like chaos. Systems with Soul™ is a guided DIY experience designed for solopreneurs who are doing it all—and craving a way to do it better.
This 3-part path gives you the clarity, structure, and rhythm to finally feel in control of your business. Think of it as your go-at-your-own-pace business strategy system—with weekly live support and zero fluff.
Each phase is sold separately, so you can start where you are and build what you need.
🔄 Program Options (3 Cards or Columns)
💡 Start with Strategy
Clarify your market, audience, offer, and go-to-market plan.
You’ve got ideas—but are they aligned with what the market actually wants? In this program, you’ll define your niche, understand your people, and package what you do into a clear offer (plus learn how to bring it to life without burning out).
→ Perfect if you're still figuring out how to explain what you do—or make it make money.
🎨 Build Your Brand
Create a cohesive brand that looks, sounds, and feels like you.
No more second-guessing your Canva colors or cringing at your Instagram bio. You’ll define your voice, visuals, story, and overall brand experience so you can show up with confidence and consistency.
→ Perfect if your brand feels scattered, “meh,” or not quite right yet.
You're not stuck because you're not smart.
You're stuck because you're trying to build a business without a system.
You're ambitious. Talented. Overflowing with ideas.
But when it comes to turning your skills into a business strategy? You feel stuck.
You’ve started and stopped a dozen times
You second-guess your niche, your offers, your pricing
You spend more time researching than actually doing
And deep down, you’re wondering if you’re even cut out for this
Deep breath, because you are. It’s that you’re doing all the things—without a clear system that helps you start with strategy—not stress.
Here’s the truth:
You’re not the problem.
The lack of clarity is.
Most programs teach you how to market your business.
Very few teach you how to build one that makes sense.
Because if you’re not clear on what you’re offering, who you’re here to help, or why it matters…
You’ll keep busy without actually building a business.
That doesn’t mean you’re doing it wrong. It means you’ve never had a strategic roadmap that actually makes sense for you.
Imagine Your Business When Everything Finally Clicks:
✔ You sit down to work and actually know what to focus on… no more scattered days or mystery priorities.
✔ Your offer feels so aligned that you can talk about it confidently, without second-guessing every word.
✔ Your dream clients start saying, “This is exactly what I’ve been looking for” and they mean it.
✔ Your to-do list isn’t just full. It’s intentional, focused, and actually moving your business forward.
✔ You stop jumping between freebies, downloads, and half-finished frameworks…
and start building something that finally feels real.
Introducing the Solopreneur Start-Up System
This isn’t a course. It’s a guided system for building a sustainable business from the ground up—with clarity, strategy, and soul.
Whether you're brand new or pivoting, you’ll finally have answers to the big questions:
Who am I really helping?
What should I offer?
What’s my value proposition?
How will I make money—and grow it sustainably?
And you’ll walk away with a business blueprint you actually want to execute.
I’m Kris
Why I Created This Program
When I left corporate to build my own business, I saw the same struggle—this time from solopreneurs doing it all with WAY less support.
Ambitious women were building businesses while second-guessing every move. Trying to DIY their way to traction with freebies, fluff, and frameworks that didn’t actually fit.
They didn’t need more ideas. They needed one system. One clear path forward.
A step-by-step strategy that removes the guesswork and brings order to the chaos—without sucking the soul out of entrepreneurship.
From Corporate Clarity to Solo CEO Sanity
Before launching this program, I led strategic planning at one of the country's largest fintech companies, aligning hundreds of leaders and helping billion-dollar goals become doable plans.
But even at the highest levels, the same issue came up over and over:
Teams weren’t stuck because they lacked talent. They were stuck because they didn’t have a simple, focused strategy.
So when I left corporate to build my own business, I saw the same struggle—this time from solopreneurs doing it all with way less support.
That’s Why I Simplified It to a 4-Part System That…
Helps you build a real business strategy (even if you’re “not a planner”)
Turns your scattered ideas into one clear direction
Gets you out of the freebie spiral and into confident decision-making
Aligns your offers, audience, and goals so everything finally fits
Works even if you’re solo, scrappy, and kinda tired
Gives you traction without burning you out
I’m Kris
Why I Created This Program
When I left corporate to build my own business, I saw the same struggle—this time from solopreneurs doing it all with WAY less support.
Ambitious women were building businesses while second-guessing every move. Trying to DIY their way to traction with freebies, fluff, and frameworks that didn’t actually fit.
They didn’t need more ideas. They needed one system. One clear path forward.
From Corporate Clarity to Solo CEO Sanity
Before launching this program, I led strategic planning at one of the country's largest fintech companies, aligning hundreds of leaders and helping billion-dollar goals become doable plans.
But even at the highest levels, the same issue came up over and over:
Teams weren’t stuck because they lacked talent. They were stuck because they didn’t have a simple, focused strategy.
So when I left corporate to build my own business, I saw the same struggle—this time from solopreneurs doing it all with way less support.
That’s Why I Simplified It to a 4-Part System That…
Helps you build a real business strategy (even if you’re “not a planner”)
Turns your scattered ideas into one clear direction
Gets you out of the freebie spiral and into confident decision-making
Aligns your offers, audience, and goals so everything finally fits
Works even if you’re solo, scrappy, and kinda tired
Gives you traction without burning you out
I’ve shared this system with coaches, consultants, and creators. Women building from the ground up.
And every time, I see the same shift:
✔ The fog lifts.
✔ The second guessing slows.
✔ And a real sense of direction finally takes hold.
No jargon. No MBA. Just clarity that actually works.
My Promise to You
I’m not here to turn you into a business influencer or sell you a 57-step funnel.
I’m here to help you build a business that actually works—for your brain, your bandwidth, and your bank account.
This system won’t overwhelm you, overcomplicate things, or require a business degree.
It’s clear, doable, and designed for real humans (with real lives, real dreams, and maybe a notes app full of chaos).
If you go through this and feel like it didn’t give you more clarity and confidence about your business direction—I’ll refund you, no questions asked.
Because I’m not here to take your money.
I’m here to help you believe in what you’re building again.
If you’re here, you’ve probably already launched (kind of).
You’ve been working on your business but without clear and strategic direction, it’s hard to know if you’re really moving forward.
Let me guess...
You’ve got 47 half-finished Google Docs and a notes app full of big ideas
You’re stuck between “I think this could work” and “wait, what am I even doing?”
You’ve downloaded the freebies, tried the templates, maybe even bought a course or two… but nothing has truly clicked
You feel like you’re doing everything—except the things that actually grow your business
And you’re not alone.
Most solopreneurs try to figure it out as they go.
But without a real strategy, every decision feels heavy.
Every offer feels like a guess.
And momentum? It never sticks.
And the worst part?
You’re smart. You’re capable. You know you're meant for this.
But when everything’s fuzzy and disconnected, even the smallest decision feels massive.
The good news is that you don’t need a business degree.
You don’t need a giant team.
And you definitely don’t need to keep winging it.
That’s exactly why I created the Solopreneur Start-Up System.
To give you a step-by-step roadmap—not just inspiration.
To help you build the business that’s been stuck in your head—without burning out.
And to finally make everything you’ve been working on… make sense.
But… Is This Gonna Work for Me?
Let’s talk about the stuff that might be swirling in your brain right now:
“I’m not totally new… is this too beginner?”
Nope. It’s not about being “new”—it’s about finally building a business that makes sense. If you’re feeling scattered, unsure, or stuck, this will meet you right where you are.
“I don’t have time for a whole course.”
Same. That’s why this system is broken down into bite-sized, actionable steps. Think: clarity in under an hour a week. Plus, it’s self-paced—no fake deadlines here.
“I’m not super techy/business-savvy.”
This was made for humans, not Harvard grads. No jargon. No spreadsheets with 17 tabs. Just simple, powerful questions + systems you can actually use.
“I’ve taken other programs and they didn’t help.”
Same. That’s why this isn’t a content dump—it’s a clarity container. You won’t just learn, you’ll do. (And you’ll do it with my strategy brain right inside the process.)
—
Let’s Talk About What You’re Likely Thinking…
“I’ve already tried so many things… and nothing really worked.”
Yep. You downloaded the freebies, tried the templates, maybe even took a course or two. But without a big-picture strategy that actually fits your life and brain? It’s no wonder it never stuck.
This isn’t another thing to add to your pile—it’s the missing foundation that helps everything else finally work.
“I don’t have time for a 12-module business course right now.”
Good. Because this isn’t one of those. The Solopreneur Start-Up System is designed to be light, clear, and doable—even if you’ve only got a few hours a week. Think: high-impact tools, short lessons, and easy-to-follow prompts (not business school in disguise).
“I’m not a planner. I just want to get going.”
Same. That’s why this isn’t about color-coded calendars or rigid 5-year plans. It’s about clarity. You’ll finally know what you’re doing, why it matters, and how to move forward without second-guessing every step.
“But I’m not ‘official’ yet… Is this for me?”
If you’re making moves—even messy ones—you’re in the right place. Whether you’re side hustling, launching slow, or quietly figuring things out behind the scenes, this system will help you build the foundation before you waste time or money.
“What if I mess it up?”
You won’t. Because this system isn’t about doing things perfectly. It’s about finally feeling confident in the business you’re building—even if it’s not all polished yet.
This isn’t just another digital download to collect dust.
It’s a strategic sanity-saver for solopreneurs who are so over winging it.
“Clarity allowed me to execute at a much higher level… I have a thriving business in no small part due to Kris’ coaching and support.”
~ Kristin B., Former Corporate Executve
AS SEEN IN:
Here’s how we make it happen…
Introducing:
The Solopreneur Start-Up System
Launch with Clarity (Not Guesswork)
It’s a step-by-step, self-paced clarity kit for ambitious women building their business solo.
No fluff. No jargon. No pressure to become a marketing guru overnight.
Just one simple system to help you:
Get out of your own head
Make confident, strategic decisions
And finally build something that feels like you—with structure, support, and direction
Whether you’re just getting started or already knee-deep in messy momentum, this system helps you clean it all up and move forward with purpose.
And because your growth should leave the world better...
Copy:
For every enrollment in the Solopreneur Start-Up System, we plant a tree.
Because we believe that when women rise, the world should too.
Your clarity creates ripple effects—and that starts with your very first step.
🌱 Let’s grow something meaningful—together.
✨ The Solopreneur Start-Up System
Your clarity starter kit for building a business that finally makes sense.
You don’t need another $2,000 program filled with modules you’ll never finish.
You need a step-by-step system that gives you traction now—without burning out or breaking the bank.
💳 Your Investment:
$197
One-time payment. Lifetime access.
💡 That’s less than one coaching session—and gives you a roadmap you’ll use for years.
🎁 BONUS for Founding Members (Limited Time Only)
Enroll now and you’ll also get:
✅ 30-Day Action Tracker – So you can stay focused and see real progress
✅ Launch With Clarity Workbook – Printable prompts + planning pages to make every decision easier
✅ Private Audio Pep Talk Vault – Short, empowering voice notes to keep you out of overthinking and in momentum
🔐 Optional Add-On (Only If You Want It)
💬 Want my brain on your business?
You can upgrade to include a 1:1 Clarity Session with me after checkout.
This is totally optional—but it’s here if you want support on your next big move.
CTA Block
🟩 [Start Building with Clarity →]
Let’s turn your ideas into a business you can trust.
This is for you if…
You’ve technically launched… but it still feels messy, reactive, or like it’s all in your head
You’re smart, driven, and scrappy but you’ve never been taught how to build a business that actually works
You’ve got more ideas than direction and they’re starting to trip over each other
You’re figuring this out alone and wish you had someone to bounce things off of
You’ve watched YouTube videos, grabbed free templates, and maybe even bought a course… but still don’t have a real plan
You’re not ready to hire a business coach—but you know you need structure, clarity, and a better way forward
You want a business that makes sense on paper and in real life
SECTION 4: The Real Problem You’re Solving
You don’t need more motivation.
You don’t need to “try harder.”
And you definitely don’t need another one-size-fits-all course packed with busywork.
Here’s the real reason you’re stuck:
You’ve been building a business without a map.
When you don’t have a clear strategy...
Every decision feels like a guess
Your offers don’t feel aligned
Your audience feels fuzzy
And even when you’re working hard, you’re not sure it’s moving the needle
You’re doing your best—but without a plan, even the smartest solopreneur will feel scattered, unconfident, and low-key ready to give up.
Let’s change that.
SECTION 5: Why You Haven’t Done This Yet
You’re not behind. You’ve just been trying to build it all from scratch.
If you’re like most solopreneurs, you’ve been doing everything on your own:
Googling “how to price my services” at midnight
Starting yet another Canva doc instead of launching
Watching free webinars while wondering if you’re missing something big
Wondering why no one ever gave you the actual how
You’re not the problem. The lack of structure is.
Most of us never learned how to build a business—we just got really good at our craft.
Design. Coaching. Writing. Consulting. We know how to do the thing—but no one showed us how to build the foundation around it.
And because of that?
You’ve been trying to run a business without a map, a GPS, or even a “you are here” sticker.
The good news?
You don’t need a business degree. You don’t need a full-time team. And you definitely don’t need another freebie that gets lost in your Downloads folder.
You just need a clear, doable system that helps you figure out:
✅ What you’re building
✅ Who it’s for
✅ How it actually works
That’s what’s waiting for you inside the Solopreneur Start-Up System.
By the end of the program, you won’t just feel clear—you’ll have clarity.
You’ll walk away with 4 powerful tools:
🧠 The Industry Snapshot – Know what’s happening in your space and where you fit
💛 The Ideal Client Profile – Finally know who you’re for (and who you’re not)
✍️ The Offer + Messaging Guide – Say what you do and make it sound like you
📆 Your 30-Day Clarity Roadmap – Know exactly what to focus on next
The Solopreneur Start-Up System is your self-paced, sanity-saving roadmap to finally get clear on what you’re building, who it’s for, and how it all fits together—without needing a business degree, $5K coach, or spiraling in the “where do I even start?” zone.
You’ll walk away with:
✨ A Deeply Clear Picture of Who You’re For
Not just surface-level stuff. You’ll know what they need, what they’re struggling with, and what makes them say, “Wait… I need this.”
✨ A Way to Explain What You Do (Without Rambling)
Say what you do in a way that actually lands—and doesn’t make you want to rewrite your website again at 11pm.
✨ An Offer You Can Stand Behind
You’ll build one simple, strong offer that feels good to sell and even better to deliver—without doubting the price or the process.
✨ A Plan to Make Real Money—Without Burning Out
Map out how your business makes money in a way that works for your brain, your bandwidth, and your bank account.
✨ A Business That Finally Makes Sense
No more winging it. You’ll get clear on what you’re building—and why it matters—so every decision has direction.
✨ A 30-Day Plan to Stay Focused and Move Forward
No more “where do I even start?” You’ll know what to work on now—and what to ignore for later.
✨ Templates, Tools, and Pep Talks
No blank page panic here. You’ll get simple docs, thoughtful prompts, and short videos that feel like I’m right there helping you make moves.
✨ A crystal-clear vision
Know exactly what you’re building—and why it matters. No more mission statement panic. Just grounded clarity.
✨ Your Ideal Client Profile (ICP)
Not just age/gender. We’re talking: what they care about, what they need, and what they’re Googling at midnight.
✨ Your Unique Value Proposition (UVP)
Say what you do (and why it’s awesome) in a way that actually sounds like you.
✨ A Simple Offer Strategy
Build an offer you can actually deliver without crying. We’re making it doable, desirable, and aligned.
✨ A Light-but-Strategic Business Model
Let’s talk revenue streams, expenses, and what success really looks like for you (without needing an MBA or a spreadsheet meltdown).
✨ Your Start-Up Roadmap
A 4-step plan to move from scattered to strategic. You’ll know what to do this week, not just “someday.”
✨ Bonus Templates + Walkthrough Videos
Short, actionable, and non-boring. Think: Notion boards, Google Docs, Loom pep talks. No modules titled “Module 9: Optimizing Your Fiscal Gantt Chart.” Promise.
What others are saying
I’ve been where you are… super ambitious goals but craving clarity on how to actually make it happen. That’s why I help women entrepreneurs like you turn vision into action with simple systems that work.
I love seeing the A-HA! moments when everything clicks. When clarity sparks, confidence and momentum follow.
Don’t just take my word for it. Here’s what others have experienced working with me.
“When you work with Kris, you are working with someone who will believe in you, helps uncover the tools for success and challenge you in a healthy and productive way.”
~ Victoria A., Insert Something
What We’ll Figure Out Together
This isn’t about overhauling everything. It’s about giving your ideas a home—and a plan that works.
01
THE MARKET
Know what’s happening around you—so you stop building in a vacuum.
→ Understand your industry, spot real opportunities, and make smarter decisions based on what’s actually happening (not what everyone else is shouting online).
02
THE WHO
Get ridiculously clear on who you’re here to help.
→ No vague avatars or guessing games. You’ll identify your ideal client, what they need, and how to connect with them in a way that makes them say, “Wait... this is exactly what I’ve been looking for.”
03
THE WHAT
Build one strong, clear offer—and talk about it with confidence.
→ You’ll define what you’re selling, why it matters, and how to talk about it in a way that actually lands. No more rambling. No more “do I need a new offer?” spirals.
04
THE HOW
Put it all together with a realistic, 30-day plan that fits your life.
→ You’ll turn all this clarity into action with a no-pressure roadmap you can follow on your terms—one step at a time, without the burnout.
Stories from the Hot Mess Hall of Fame
(You don’t need to be “ready.” You just need the right roadmap.)
Meet Jess — The Half-Launched Hustler
Jess had a business on paper—client calls, a website, a half-finished course—but none of it felt cohesive. She was stuck in reactive mode, changing her offer weekly, and rewriting her About page like it was a hobby.
What she needed wasn’t more time.
She needed a plan.
Now, Jess finally has clarity. One core offer. One audience. One plan that doesn’t change every Tuesday. And she finally feels like she’s building something real.
🎨 Meet Emily — The Creative with Too Many Ideas
Emily had notebooks full of brainstorms, a colorful Notion board, and a thousand “almost ready” ideas. But everything felt disconnected and hard to finish.
She wasn’t lazy. She was overwhelmed.
What she needed was structure without squashing her creativity.
Now she’s got one clear offer, a focused audience, and a business that feels like her—but with way less chaos.
🧘 Meet Kristin — The Purpose-Driven Founder Who Felt Like a Fraud
Kristin started her business from the heart. She knew she could help people—but second-guessed everything behind the scenes. Her messaging didn’t feel aligned. Her confidence took a hit. She was afraid she wasn’t “doing it right.”
What she needed was clarity, not another pep talk.
With this system, she finally feels like the CEO of her own vision—and is building something she’s proud of.
Before you launch, scale, or invest—get clear on what you’re actually building.
Most solopreneurs pour time, money, and energy into their business… before they’re truly clear on the direction.
This system was made to change that.
Before You Invest in Anything Else—Get Clear on What You’re Building
This system gives you the strategic clarity you need to confidently move forward—without wasting time, money, or momentum.
🚫 Investment or Action❓Why It’s Premature Without ClarityHire a coach or VAYou don’t yet know what to delegate—or what direction you’re headedLaunch a websiteMessaging won’t land if your offer + audience aren’t clearStart running adsYou might be driving traffic to something misalignedBuild a course or offerIf you’re not clear on your niche or outcome, the offer will flopInvest in branding or designDesign can’t fix what strategy hasn’t clarifiedSpend hours creating contentIf you don’t know who you’re talking to, the content won’t connectFile legal paperwork or register the businessWait until you know what this business is and who it’s for
🧭 This system is the foundation.
What comes next—your strategy, your rhythm, your systems—will only work if you’re building on clarity.
And once you do have that clarity?
You’ll be ready for what comes next:
A rhythm, a growth plan, and a deeper layer of strategy.
(Aka the next thing I’m building just for you.)
But first? Let’s get your foundation locked in.
🟩 [Start With Clarity →]
Because traction starts here.
This Is for You If…
✅ You’ve technically launched, but everything still feels messy or reactive
✅ You have a lot of ideas—but no clear plan for how they fit together
✅ You’re tired of guessing at your niche, offer, or messaging
✅ You crave structure, but not at the expense of flexibility or creativity
✅ You’ve been doing it all yourself and wish someone would just walk you through the hard parts
✅ You’re self-motivated—but need a better system so you don’t keep reinventing the wheel
✅ You’re not ready to hire a coach, but you are ready to feel confident in your next steps
🙅♀️ This Is Not for You If…
🚫 You’re looking for a magic formula to make money overnight
🚫 You’re not interested in doing the work or making decisions
🚫 You already have a clear business strategy and consistent traction
🚫 You’re looking for a group program, live coaching, or a done-for-you service
🚫 You want someone else to build your business for you
What You’ll Get Inside the Solopreneur Start-Up System:
✨ A self-paced framework built for real life (and real brains)
✍️ Plug-and-play templates to make decisions faster (Notion, Google Docs)
💬 AI-powered prompts to help you think clearly, like a strategic thought partner
🎯 Outcome-driven modules covering:
Your Market
Your Ideal Client
Your Offers
Your Plan
💥 Bonus: Optional upgrade for 1:1 support (if you want my brain on your business)
If You’ve Been Stuck, This Is Why
You’ve got the drive.
You’ve got the ideas.
You’ve even got the Google Docs to prove it.
But what you haven’t had—until now—is a system to pull it all together.
One that helps you make smart decisions, build aligned offers, and finally feel clear on what you’re doing and why it matters.
You don’t need another course.
You don’t need to start over.
You just need clarity—and a foundation you can build on.
❗The Cost of Staying Stuck
Every day without a plan is another day spent second-guessing yourself.
Another week of busywork instead of real progress.
Another month of almost-launches and “maybe next quarter.”
This system won’t do the work for you.
But it will make the work make sense.
Because clarity isn’t a luxury. It’s the foundation.
And if you’ve made it this far, you already know:
✨ You’re ready to stop winging it.
IF YOU’RE STILL ON THE FENCE
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We’ve got a few event times to work around your busy schedule. During registration, just pick the time that works best for you…super easy!
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This is a fully virtual workshop hosted on Google Meet. No need to leave your office or change out of your yoga pants ;)
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If you’re a female service-based entrepreneur—like a coach, consultant, course creator, or small business owner—this workshop is for you.
Whether you’re feeling stuck, overwhelmed, or ready to finally get clarity and a plan, you’ll find tons of value here.
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This isn’t one of those “sit and listen while taking notes you’ll never look at again” kind of trainings.
It’s interactive and packed with actual implementation. By the time we’re done, you’ll have a clear picture for the next 90 days… and you’ll feel ready to roll.
Plus, you’ll get to connect with other ambitious women entrepreneurs during the session (because who doesn’t love building their circle?).
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Nope. Your first workshop is totally FREE. It’s my gift to help you get the clarity and momentum you need.
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Nope, you can’t buy anything during this workshop. It’s 100% about giving you value and helping you walk away with real results. I’ll share how we can keep working together if that feels right for you, but there’s zero pressure.
My mission is to help entrepreneurs like you find clarity and confidence, and hosting workshops like this is my favorite way to share my superpower… turning messy ideas into actionable plans that spark real growth.
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I believe in helping you get results first because I know that what goes around, comes around. It takes a village to grow, and I’m happy to be part of yours ;)
If you find this workshop helpful (and I think you will!), you might want to explore more of what I offer, but there’s zero pressure.
This is about giving you clarity and value up front, because that’s what I love to do.
Ready to make your business make sense?
🟩 [Let’s Build With Clarity →]
One payment. Lifetime access. All the strategy you’ve been missing.
©️ Kris Licata Consulting, LLC | 2025